I ate an extra value meal at a McDonald’s restaurant last
week and paid $3.60 to buy the first of the 4 Hello Kitty collectibles. Initially
I wanted to give this soft toy to my daughter however this Hello Kitty soft toy
of the first week is actually a thief-character of the Ronald McDonald’s Series
hence I left it on the table of the living room as I did not want to give
something of not too good an influence to my daughter.
Since last Thu to this Thu, McDonald’s launched the second
Hello Kitty of the 4 Hello Kitty collectibles; this time round, it is a Hello
Kitty resembling a purple character of the Ronald McDonald’s series- I do not
know the actual name. With 2 more days (including today) to go before the debut
of the 3rd Hello Kitty
collectible, I went during my office lunch break today to buy an extra value
meal just to collect this purple Hello Kitty.
When I reached the restaurant, I was very surprised to see
instead of the purple Hello Kitty being featured, the black Hello Kitty was displayed
at the service counter instead! When it was my turn to be served, I pointed the
customer service staff to a signboard behind him which shows the duration of
the launch of the 4 Hello Kitty soft toys. In a nutshell, I told him that this
week should be the sales of the purple Hello Kitty and not the soft toy
featured last week.
“No stock” the customer service staff told me nonchalantly.
Luckily, I have bothered to ask him before I placed my order else I will have
another of the same Hello Kitty soft toy I collected last week in my house-at
the living room once again. The staff should have displayed a “Sold Out” sign
for the Hello Kitty collectible this week to prevent confusion.
I was quite disappointed. I then went to another McDonald’s
restaurant only to be greeted with a “Sold Out” sign for the purple Hello Kitty
soft toy.
As those consumers who want to own the Hello Kitty soft
toys-the 4 different ones of this launch- are really, in my opinion,
collectors, McDonald’s should at the very minimum give a redemption ticket to
customers who want to own the purple Hello Kitty soft toys so that they can redeem
at a later date after McDonalds placed more orders.
Redemption tickets was practised by the Changi Airports
Group after its “Angry Birds” soft toys ran out of stocks last December.
Customers who were not able to get their “Birds” of the week can collect them
later at a stipulated date.
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