Flyers: right audience counts

-
As I came down from the MRT escalator yesterday, I saw a youngster giving out pamphlets (which are commonly called flyers too). I took one of these, so as to alleviate the weight of the pamphlets on the boy and also to help him complete his work earlier so that he can return home earlier.
However, I was irritated afterward when I read the flyer. The flyer is about an advertisement targeting women! I am a male and the young man should have given out his flyers to the right audience!

Singapore Stocks Investing

Loading...

SG STOCKS INVESTING: Your Money & Lifestyle Magazine!

Loading...

Popular posts from this blog

Lee Wei Ling: “Why I choose to remain Single”?

-
An article written by Dr Lee Wei Ling, Director and Senior Consultant of the National Neurology Institute, who is better known to Singaporeans as the daughter of Minister Mentor Lee Kuan Yew appeared in “The Sunday Times” today. The article was titled “Why I choose to remain Single?” in which Dr Lee shared with readers the reasons for her choosing to remain single. Dr Lee began her article describing the great love, care and bonding between her parents, especially during this period when her mother’s health is not as good as before. Few paragraphs later, she brought readers back to her reasons for choosing to remain single, though it was mentioned Dr Lee has suitors and dated before. As gleaned from the article, the two reasons Dr Lee gave for choosing to remain single are: “Firstly, my mother set the bar too high for me. I could not envisage being the kind of mother and mother she has been” … Statement 1 “Secondly, I am temperamentally similar to my father. Indeed, he once sa...
Read more

How to win 4D ?

-
Image
Every employee has an income to sustain him and his family as well as the monthly mortages when one buy a house . However, who does not want to be rich? To augment one’s income beside the monthly income he earns from his employer, there are many ways people have explored. Some people have secondary professions or part time jobs after their office hours. However, this secondary profession is acceptable legally only if the main employer gives the nod else it will be called ‘moonlighting’. People who ‘moonlights’ do it quietly and stealthily behind their bosses and colleagues. Such secondary professions can include multi-level marketing, part-time tutoring, part-time real estate and part-time insurance, just to list a few popular choices. Other than these, to earn extra income , some would turn to making some few bucks online or adopting a good investment strategy to beat the inflation rates. Having discussed these methods, we should turn to the number 1 method that Singaporeans u...
Read more

Performance Bonus

-
It is the time of the year civil servants receive their performance bonuses (PBs). In the coming two weeks, civil servants will not only receive their performance bonuses, special ‘growth bonuses’, would also await them for the very first time. These PBs and growth bonuses are only applicable to performers, defined as officers with assessed performance gradings above the ‘D’ grade. Typically, civil servants receive their performance bonuses in March, a 0.5 month of bonus in July and a 13th month plus AVC in December. Are all the bonuses good? To be frank, the bonuses dished out in Civil Service are averages at best. With the various bonuses being given out in these months: July, December and March, a civil servant who would like to quit would most likely try to find a ‘suitable’ month to quit so as not to forfeit his bonuses. The December bonus is generally the most generous portion. To quantify for this bonus, an officer would have to be in service till the end of January ne...
Read more