Friday, October 15, 2010

Bear ad stunt: Bear spotted along Ulu Pandan Road

Bear Ad stunt by Phillips has raised a storm in Singapore!

I believe the Bear Ad is not that distasteful. It just happens that the video was shot at night. If the video was shot in the day, netizens would have scrutinized that the bear was a fake.

I could not see any link between using a bear to promote a shaver. Instead it has only promoted a sense of panic among public. The last Singaporeans saw any wild bears roaming might be centuries ago when dinosaurs roamed the earth.

Why use a bear? Is Phillips initally thinking of having the bear shave in full view of the public using the shaver? With the Singapore STI index soaring high, it is no wonder that Singaporeans, especially the investors have protested to a bear roaming in Singapore!

No comments :

Total Pageviews