Thursday, February 11, 2010

Alexa ranking of Singapore ministries webpages


If you are into website traffic fraternity, you would have read about Alexa.com, the website which ranks all websites residing in the cyberworld according to the website traffic they garner. The lower the rank, the better is the score. The envious number 1 spot on Alexa.com is none other than big brother, Google!

Do not underestimate the Alexa rank! This Alexa rank can help to boost the fortune of several websites and blogs which reply on advertisements placed by other companies on their websites as form of revenues! To break into the top Alexa ranking of 100,000, according to my estimation, you would need to attract about 1000 pageviews per day on the average to your website!

We have heard about the Alexa ranking list of blogs and other websites,what about the Alexa ranking of websites of Singapore ministries? I trawl the internet but found no information relating to such an Alexa ranking made of the ministries here in Singapore. I believe that an Alexa ranking of the government ministries here would be beneficial as we would know which websites are most and least visited by Singaporeans (and maybe foreigners as the minority). From such a list, we can get a glimpse of what ministries that matter more directly or play a more direct and important role in the lives of Singaporeans for them to garner such high volume of traffic daily. So here is the ranking list (in decreasing Alexa ranking) I made of the 15 ministries, correct as of today:


1) Ministry Of Manpower (MOM) Website

53,519

2) Ministry Of Education (MOE) Website

60,882

3) Ministry Of Defence (MINDEF) Website

150,443

4) Ministry Of Foreign Affairs (MFA) Website

169,677

5) Ministry Of Health (MOH) Website

294,314

6) Ministry Of Community Development, Youth And Sports (MCYS) Website

453,337

7) Ministry Of Trade And Industry (MTI) Website

801,463

8) Ministry Of Home Affairs (MHA) Website

819,770

9) Ministry Of Finance (MOF) Website

880,771

10) Prime Minister’s Office (PMO) Website

1,152,004

11) Ministry Of Information, Communications And The Arts (MICA) Website

1,343,432

12) Ministry Of Law (MINLAW) Website

1,501,067

13) Ministry Of The Environment And Water Resources (MEWR) Website

1,896,938

14) Ministry Of Transport (MOT) Website

2,158,728

15) Ministry Of National Development (MND) Website

2,165,622


It seems hardly a surprise that the ministry of education and defence websites come in second and third as they are two of the three areas Singapore spends the most of its Gross Domestic Product (GDP) in. Ministry of Manpower websites attracts the highest traffic as in my opinion, there are so many foreigners wanting to come to work in Singapore with our Singapore’s open door policy towards them. Hence many of them visit the website to find out more about the work passes issues, etc.

It is surprising that the website of ministry of land transport is placed second last as transport is the third largest area Singapore spends its GDP on. Also surprising is the last spot of Ministry of National Development which houses the Housing Development Board under its umbrella, as I thought housing is such a bread and butter issue for all Singaporeans. However, I can really quanitfy this by my belief that many visitors actually visit the webpages of the statutory boards placed under these two ministries. Look out for my Alexa ranking of the Statutory Boards in Singapore soon!

6 comments:

alantanblog said...
This comment has been removed by a blog administrator.
Veron said...

Interesting perspective but I'm not sure if this is a good gauge on the popularity of a website. The Alexa ranking is determined by the number of people that actually have the Alexa toolbar installed. Mostly it would be the tech-savvy people that have it.

Hence, a website that attracts a young and tech-savvy crowd may have a higher Alexa ranking than a website with higher traffic, but whose audience are the less tech-savvy general population.

Moocha said...

Agree with Veron. That's what I heard about Alexa too. A better gauge would be to use something like Hitwise, but too bad, Hitwise isn't free.

singaporeshortstories.blogspot.com said...

I agree with both of you. However Alexa and Google Pagerank are considered to be the most popular gauges of a webpage's appeal these days.

The basis of the algoritm and method to rank the webpage is always a subject under heavy scrutiny. The higher ranked website on Alexa and Pagerank may not be the best in quality.

Chee Ken said...

Each ministry has statutory boards under them. Each of these stat boards has its own individual website. MOT's stat boards include LTA & CAAS. MTI's would include EDB, A*STAR, STB, SPRING, EMA etc.

Rather than get the rank of a ministry's website, it may be better to get a rank of all its corresponding stat boards. Some stat boards have very high ranks:-

HDB (under MND): 33,850
CPF (under MOF): 30,984

Beyond that, each stat board also runs many websites. LTA has stuff like onemotoring.com. STB has visitsingapore.com - the list goes on.

So I don't think the page rank can be an indicator for anything apart from a rough gauge of how useful that website is to people. It can't be used as a gauge for the effectiveness or relevance of the organization to the country or its citizens.

Singapore said...

Hi Mr Ken Chee,

Yup, I truly understand the structure of the statutory boards, ministries and organs of state. Just to start something small first, I had done an Alexa Ranking for the ministries and from my blog post, you can be sure I will do a Alexa ranking for all stat boards soon.

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