Sunday, February 17, 2008

Valentine Day (14 Feb 08)

Valentine Day is a day couples celebrate their love together. Essence asides, V-day in Singapore is getting more and more commercialised in my opinion, to the extent that the degree of expenditure on this special day is taken to translate to the degree of love for some.

The commercialisation of festivals/ special days is not applicable to V-day alone; we can witness similar trends for festivals such as Chinese New Year, Christmas and the like.

However, I have observed that it is V-day that hefty or even exorbitant prices may be charged for some special programmes, meals or items. Love can be irrational and this may sometimes lead to people making irrational purchasing decisions and footing an irrational price, especially on this special day.

I believe retailers leverage on this fact.

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